



Manifesto
How can we raise awareness about data security and privacy in ways that we question and challenge what is shareable and what is private?
We are making the invisible visible; we are creating an evocative intervention that brings the reality of our digital footprint to our physical dimension.
We demystify the abstraction of our online presence by relating it to our everyday interpersonal encounters; we hover between what is tolerable and acceptable, and what ought to be undesirable and to be avoided.
Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem we encounter on a daily basis.
Sometimes known, but often unknown to us, we reveal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying our every move online.
In this intervention, unsuspecting participants are enticed by the promise of a free product to be “quantified entities”. We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.
We are making the invisible visible; we are creating an evocative intervention that brings the reality of our digital footprint to our physical dimension.
We demystify the abstraction of our online presence by relating it to our everyday interpersonal encounters; we hover between what is tolerable and acceptable, and what ought to be undesirable and to be avoided.
Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem we encounter on a daily basis.
Sometimes known, but often unknown to us, we reveal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying our every move online.
In this intervention, unsuspecting participants are enticed by the promise of a free product to be “quantified entities”. We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.

About us
Making the Invisible Visible is a project initiated from CODE (2021), a collaborative programme between IMPAKT
[Centre for Media Culture]
and School of Machines, Making & Make-Believe. CODE seeks to bring together artists, non-artists, politcians, policy makers and researchers from Germany and the Netherlands to engage in dialogue, critical discussion and artistic intervention regarding our digital agency.
How do we make sure politicians and policymakers are aware of developments in the technology space? How can we regulate big tech companies, curb their power, and protect our digital rights? What role should governments play, and how can we make them understand the urgency to act? What can we as concerned citizens, researchers, and artists do to support this process?
Team: Alistair Alexander, Adriaan Bernstein, Alice Dallinga, Sanne van Deijl, Jennifer Jiang
How do we make sure politicians and policymakers are aware of developments in the technology space? How can we regulate big tech companies, curb their power, and protect our digital rights? What role should governments play, and how can we make them understand the urgency to act? What can we as concerned citizens, researchers, and artists do to support this process?
Team: Alistair Alexander, Adriaan Bernstein, Alice Dallinga, Sanne van Deijl, Jennifer Jiang