We are InVisible. 
We bring the reality of our digital footprint to the physical dimension. 

We hover between what is tolerable and acceptable, and what ought to be undesirable and to be avoided.

We create an evocative, playful and confronting intervention to:

• raise awareness about data security and digital agengy;
  
• question and challenge what is shareable and what is private;
  
• demystify the abstraction of our online presence by relating it to everyday encounters. 

We are making the invisible Visible.

In this intervention, unsuspecting participants are enticed by the promise of a free product to be “quantified entities”.

We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.


Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem most people encounter on a daily basis. Sometimes known, but often unknown, they reveal personal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying their every move online.  They are visible and vulnerable. Online trackers and profilers remain Invisible and untouchable.