Approach
In this intervention, unsuspecting participants are enticed by the promise of a free product to be “quantified entities”.
We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.
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Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem most people encounter on a daily basis. Sometimes known, but often unknown, they reveal personal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying their every move online. They are visible and vulnerable. Online trackers and profilers remain Invisible and untouchable.
We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.
Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem most people encounter on a daily basis. Sometimes known, but often unknown, they reveal personal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying their every move online. They are visible and vulnerable. Online trackers and profilers remain Invisible and untouchable.