Manifesto
How can we raise awareness about data security and privacy in ways that we question and challenge what is shareable and what is private?
We are making the invisible visible; we are creating an evocative intervention that brings the reality of our digital footprint to our physical dimension.
We demystify the abstraction of our online presence by relating it to our everyday interpersonal encounters; we hover between what is tolerable and acceptable, and what ought to be undesirable and to be avoided.
Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem we encounter on a daily basis.
Sometimes known, but often unknown to us, we reveal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying our every move online.
In this intervention, unsuspecting participants are enticed by the promise of a free product to be “quantified entities”. We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.
We are making the invisible visible; we are creating an evocative intervention that brings the reality of our digital footprint to our physical dimension.
We demystify the abstraction of our online presence by relating it to our everyday interpersonal encounters; we hover between what is tolerable and acceptable, and what ought to be undesirable and to be avoided.
Through a series of exchanges, interactions and confrontations, this intervention emulates the online tracking ecosystem we encounter on a daily basis.
Sometimes known, but often unknown to us, we reveal data through cookies, unique identifiers, analytics, advertising platforms; measuring, quantifying, qualifying our every move online.
In this intervention, unsuspecting participants are enticed by the promise of a free product to be “quantified entities”. We follow and track their movement through space; approach and disturb them with invasive questions; we then engage and disclose information that we collected on them.
